Upside Avenue


Upside Avenue’s website was not converting customers.


A brand refresh and new website were needed to showcase this social good investment company and ease the user experience.


About Upside Avenue

Upside Avenue provides access to professionally-managed multifamily real estate investments, once only available to commercial and high net worth individuals.


We were tasked with auditing the Upside Avenue brand and concluded they needed a more dynamic, expanded brand to become memorable with each touchpoint. We created a new brand color palette, brand elements, and an elevated typography suite.

Branded color palette


“The edge” brand elements

We created the “edge” brand element to illustrate Upside Avenue’s forward-thinking, social positive brand values. The edge mimics the logo street sign design to carry the signage concept across the entire brand.


Along with helping Upside Avenue convert more customers via their website redesign, they wanted an elevated design that would showcase their services as well as their dynamic team and capabilities
Joanna is highly skilled in web design and development, professional, and approachable. Joanna is a pleasure to work with and a true creative marketing partner I would highly recommend to anyone.