About This Project
SERVICES:
Brand Strategy
Branding
Art Direction
Brand Merchandise
Collateral Design
Iconography & Illustration
App Design
Branding a data science app for kids with intelligence and imagination
The challenge:
The Jupyter Everywhere team approached us with a simple ask: a logo for their new educational app teaching kids data science. But when we dug into the mission—helping kids use both their logic and creativity to explore data in the world around them—we saw an opportunity for something much more expansive: a mascot-led brand system.
Our Insight:
What’s the perfect symbol for intelligence, curiosity, and creativity? The octopus.
A creature known for both its problem-solving skills and playful adaptability. We knew instantly that a character-based identity could help make an abstract, technical topic more relatable—and more fun—for young learners.
The solution:
We created the Data Octopus, a modern mascot that anchors the visual identity. Its tentacles, styled like circuit paths, symbolize connectivity, exploration, and multi-directional thinking—mirroring the way kids approach learning and data.
From there, we built out a flexible brand system that included:
A bold logomark and custom wordmark
A bright, playful color palette: Tangerine, Eggplant, Lavender, and Violet
A library of stickers, patterns, and icons for use across print, digital, and in-app assets
A full style guide to keep future content consistent and scalable
The impact: