{"id":19025,"date":"2022-01-01T22:49:57","date_gmt":"2022-01-01T22:49:57","guid":{"rendered":"https:\/\/modularink.com\/?post_type=portfolio_page&p=19025"},"modified":"2022-01-08T16:19:27","modified_gmt":"2022-01-08T16:19:27","slug":"wee-macree","status":"publish","type":"portfolio_page","link":"https:\/\/modularink.com\/portfolio_page\/wee-macree\/","title":{"rendered":"Wee Macree"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”40px”]Back To Work<\/i><\/a>[vc_column_text css=”.vc_custom_1641070280637{padding-top: 50px !important;padding-right: 100px !important;padding-bottom: 0px !important;padding-left: 100px !important;}”]<\/p>\n

Wee Macree<\/h2>\n

[\/vc_column_text][vc_accordion active_tab=”false” style=”toggle”][vc_accordion_tab title=”About This Project” title_color=”#303030″][vc_column_text]<\/p>\n

SERVICES:
\n<\/strong>Strategy
\nBranding
\nBrand Messaging
\nNaming
\nIdentity System
\nWebsite Design & Development
\nArt Direction
\nSocial Content Creation
\nCustom Typography
\nBrand Merchandise & Apparel
\nCollateral Design
\nLogo, Iconography & Illustration<\/h6>\n

[\/vc_column_text][\/vc_accordion_tab][\/vc_accordion][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”60″][vc_single_image image=”19026″ img_size=”full” alignment=”center” qode_css_animation=””][vc_empty_space height=”75″][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

Brand awareness and buzz for a children’s apparel collective that gives back.<\/h1>\n

 <\/p>\n

Wee Macree approached us with the idea for a children’s apparel collective that raises awareness for nonprofits by empowering children to build community around issues that impact kids worldwide. Slogans on the brand’s apparel would help kids spread the good inside themselves to make the world around them good, too. But what would those slogans be? Modular, ink. stepped in to create heartfelt and buzzworthy slogans for the t-shirt campaign.<\/h6>\n

 <\/p>\n

 <\/p>\n

The client wanted playful designs to appeal to the target audience of 3 – 8 year-olds (and their parents) so we drew the new logo mark by hand. And we created custom illustrations for use as branded elements on the shirts and across all brand materials.<\/h6>\n

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[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”40px”][vc_column_text css=”.vc_custom_1641070280637{padding-top: 50px !important;padding-right: 100px !important;padding-bottom: 0px !important;padding-left: 100px !important;}”] Wee Macree [\/vc_column_text][vc_accordion active_tab=”false” style=”toggle”][vc_accordion_tab title=”About This Project” title_color=”#303030″][vc_column_text] SERVICES: Strategy Branding Brand Messaging Naming Identity System Website Design & Development Art Direction Social Content Creation…<\/p>\n","protected":false},"author":1,"featured_media":19040,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","portfolio_category":[],"portfolio_tag":[],"class_list":["post-19025","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nWee Macree - 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